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Looking back at Plast06 fair in Milano
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Location: Blogs Benoit Demeure |
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| Posted by: Benoit |
Saturday, February 18, 2006 |
Alastian on TOUR : 5 fairs in 6 months time: Birmingham (UK), Fakuma (Germany), Paris, Istanbul and now Milano; ! A challenge for our small Alastian team : organisationally, creativity, manning.... a lot of headaches for our marketing colleagues, Fulco and now Just. But for us it's a vital way to get our name placed in the market. Every time I enjoy to be there. It's good to meet registered and buying customers; You get to see a face behind the name of a company; Just saying : "Thank you for your orders" to a customer who recently placed one, really is an eye-opener! You see him thinking:" How does he knows ?"; It gives him the feeling that Alastian is more than just a screen. A customer, who registered a while ago came along and said he forgot his password: No problem: a quick call to our centre in Brussels and 1 minute later we were in the core of his personal system, trying some quotes for products that he would like to buy. Meeting people from across the globe; Canada, USA, Japan, South Africa, the East European countries : Slovenia, Slovakia, Hungary, Rumania, Poland,... what a challenge; and the most funny thing is that in one way or another we manage to explain them what Alastian is all about; in French, Italian, English, Dutch, German, Spanish whatever.... we get it done. We are lucky to have a pool of talents and language skills in our team. And you can be certain, we make sure we have FUN at the fair ! A day at the fair is long, tiring, but intense and very funny if you live up the story you want to sell; Making jokes, smiling, running the catwalk with our hostesses distributing the new Alastian mints; we create the buzz ..... even more this time with our new compagnon: AIBO, our electronic dog, who has received a lot of attention: an eye-catcher that enabled us to get in contact with customers in a non-traditional way; Yes, other exhibitors were quite astonished to see this quite different marketing approach of Alastian. It's true : Alastian is quite different in many ways. And I feel happy to be part of this business unit. En route.....
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